New Life Young Adults: Conference 2023
This rebrand for New Life Young Adults was inspired by posters and iconography from vintage Billy Graham posters and revival meeting handouts from the Second Great Awakening in order to reflect New Life's focus on bringing revival into the spiritual atmosphere of their local university campus. New Life also wanted to focus on imagery from real on-campus worship events, baptisms, and young adult hangouts in order to feel approachable and to reflect the real life-changing impact of NLYA. This rebrand was utilized in promotional material such as signage, print marketing, social media graphics, and more for NLYA's biggest event of the year, One Night, their on-campus conference for incoming freshmen.
My role – Graphic Designer: Brand application, layout, photo treatment with cutouts/textures, NLYA and Jesus flag illustrations
Created in collaboration with the New Life creative team and our creative pastor, Zach Zamora
Images captured locally by New Life creative team
Mood board for rebrand
Sticker illustrations
Promotional merch poster
Event backdrop
Social media graphics
Event posters
Event tickets
